Why is Green in Orange?

Green Trials uses cognitive approaches to help clarify the safety of various strains of medical marijuana. Our name and logo reflect this by using the so-called “Stroop Effect”. https://en.wikipedia.org/wiki/Stroop_effect

In this the words describing a specific colour, such as red, are actually filled with a different colour. This requires specific additional brain processing time, and it is a widely used approach in cognitive testing.

Having the word Green in a different colour, in our case orange, is a subtle way to pay homage to all of the key cognitive insights gained by many generations of dedicated researchers. It is these developments that allows Green Trials to offer insights into the cognitive safety of specific strains of medical marijuana.